UK & Ireland Agent
Wynken is a new unisex childrenswear brand from London.
The name Wynken comes from the timeless lullaby Wynken, Blynken and Nod by American writer, Eugene Field and the magic of childhood encapsulated by the poem is the essence of the brand.
Elbe Lealman established Wynken in 2014 after becoming a mother and finding it a struggle to find clothes that she wanted her daughter to wear. She saw a gap in the market for contemporary clothing that is targeted to parents who enjoy design and want their children to be individual rather than wearing “cute” brands or those that are just scaled down versions of adult clothes.
The design ethos is to create unisex collections that are modern with a streetwear edge but always retaining a sense of humour and imagination to appeal to young minds. The logo of a face winking connects the strong graphic design links in the brand that personalise every garment and print. Colour is central to the brand and while they remain playful and child appropriate they are not brash but carefully chosen.
Using different techniques to create pattern be it in print, applique or embroidery ensure the clothing has depth. Elbe’s knowlege of fabric and fit built from her many years of designing mens and womenswear create clothing to not only inspire our children but also be kind to them and their environment.
Elbe has been designing mens and womenswear for over 15 years, and is currently the head designer at a London based contemporary mens and womenswear brand which is stocked in over 200 of the best department stores and independents worldwide.